HEY, I'M PREETHI AND THIS IS MY PORTFOLIO.

  • CRAFTY CURATOR.
  • WILL DO A LOT FOR COFFEE.
  • LOOKING TO PROVIDE CREATIVE VISUAL IMPACT.

CHECK OUT MY PROJECTS

AS ALWAYS, MY HEART IS IN THE WORK.

A LITTLE ABOUT ME

I'M A PRODUCT DESIGNER LOOKING TO CREATE INSIGHTFUL INTERACTIONS.

profile pic

I love to play. And I've always liked to make things with my hands. Just nowadays, I help companies design useful, usable and beautiful products.

I've spent the last four years in the bay area leading mobile design at MobileIron, a mid-sized enterprise company, and redesigning Slant, a community for product enthusiasts. I most recently worked on Whale Farm, an online platform for the music industry, and have consulted for Target and Goldman Sachs in the past.

Please reach out if you’re looking for a freelance product designer, I love working on niche solutions for small companies as well as design-focused enterprise projects. I like the sweet spot of partnering with product managers to determine what gets built, and working closely with engineers to bring it to fruition.

My favorite part is watching
design decisions get turned into code and evolve into something that's usable.

When I’m not soaking up the sun at Dolores Park (with a book or coconut in hand depending on the day), you may find me at TechShop SF working with the laser cutter, or painting cityscapes around San Francisco. Check out my blog and artwork at Think With Your Hands

VIEW MY WORK

SKILLS & INTERESTS

MY FAVORITE PART IS WATCHING DESIGN DECISIONS TURN INTO CODE.

Research

My research process ranges from concepting and validating designs to implementing analytics to measure KPIs. I enjoy leading workshops with stakeholders to identify opportunites.

Design

I believe in a collaborative and iterative design process that includes informal testing along the way. I design specs, and develop prototypes to throughly communicate with my teams.

Communication & Hand-off

I provide specs in various fidelities, constantly communicate with PMs, and work directly with the developers to ensure that the interactions are pixel perfect before I sign-off.

MY IDEAL PROJECTS INCLUDE

% RESEARCH
% DESIGN
% PROTOTYPING
% TALENTED COUNTERPARTS
MY RESUME

LUCKILY, I FELL IN LOVE WITH DESIGN EARLY ON.

Education

Masters in Human-Computer Interaction
Carnegie Mellon University
Graduated Dec 2011 (Pittsburgh, PA)
QPA: 4.0

Bachelors of Science in Human-Computer Interaction
Bachelors of Science in Information Systems
Carnegie Mellon University
Graduated May 2011 (Pittsburgh, PA)
QPA: 3.76

Contact

Email
preethir1989@gmail.com
Phone
(908) 392-2217
Download my Resume here!

Experience

slant
Senior Product Designer
SLANT
July 2015 - Present (San Francisco, CA)

Iteratively designed features throughout the Slant platform including: home page, feeds, search, identity systems, and product recommendation workflows. Regularly held interviews with community members and new users to envision the ideal community experience, and propose features for our development pipeline. Led a large scale redesign of our most SEOd pages that doubled purchases, converted users to the next page in the funnel by 42% and reduced bounce rate of our top 10 questions by 13%.

mobileiron
Senior Product Designer
MOBILEIRON
Aug 2013 - July 2015 (Mountain View, CA)

Led product design for apps within the MobileIron app suite including Mobile@Work and Web@Work browser. Designed Docs@Work app for both iOS and Android and helped bring it to market in six months. Worked with product managers and engineers to plan each product release and delivered wireframes and visual design specs. Implemented Mixpanel analytics within the admin portal to inform feature-usage and UI design decisions. Conducted user testing studies with customers on MI product suite and communicated recommendations to product owners.

sapient nitro
Senior Associate in Analytics, Research and Strategy
SAPIENT NITRO
Jan 2012 - Aug 2013 (New York, NY)

Developed analytics strategy, implemented tagging, and delivered insights for clients in the financial, technology, retail, and consumer goods industries. Analyzed interaction level data for a large retailer, conducted A/B testing, and provided actionable recommendations for redesigning a customized e-commerce experience. Led analytics implementation on over 30 brand and micro-site activations and delivered analytics training for supporting agencies.

3m
User Research Lead, MHCI Capstone
3M
Jan 2011 - August 2011 (Pittsburgh, PA)

Developed hardware and software solution for an interactive multitouch educational product. Performed ideation, concept validation, and developed the prototype through data-driven design methodologies. Coordinated on-location interviews and user tests in over 20 schools in Pittsburgh, PA and St. Paul, MN.

sapient nitro
UX Design Intern
BOEING
Summers 2009 - 2010, Feb 2011 - Jun 2011(Bellevue, WA & Long Beach, CA)

Moderated field and virtual usability tests, performed heuristic evaluations and redesigned various enterprise wide applications over the course of 3 internships. Maintained status of interface integration efforts for $30 million IT suite implementation and created a tool to collect and manage progress. Generated linear definition of process, found resources for suffering projects, helped develop workarounds in line with deployment schedule.

CMU
Teaching Assistant, Methods of HCI
CARNEGIE MELLON UNIVERSITY
Aug 2011 - Dec 2011(Pittsburgh, PA)

Graded exams and homework, led office hours, and helped students with projects. Taught a few classes (graduate level) on using various prototyping tools including various Adobe tools.

PMAM
Design Contractor
PMAM CORPORATION
Feb. 2011 - May 2011 (Pittsburgh, PA)

Performed heuristic evaluation on CRM application and redesigned information architecture of site. Developed wireframes for redesigned site and communicated changes to development team. Presented competitive analysis of product landscape and suggested opportunities for feature enhancements.

Academic Projects

mobileiron
Front-End Developer + Designer
CLIENT - PITTSBURGH URBAN CHRISTIAN SCHOOL
Aug. 2010 - Dec.2010 (Pittsburgh, PA)

Developed a community portal & volunteer management system for a school. Conducted extensive user research with economically diverse users and designed and developed a usable and kid-friendly interface.

CMU
Front-End Developer + Designer
CLIENT- CARNEGIE MELLON UNIVERSITY
Jan 2010 - May 2010 (Pittsburgh, PA)

Developed an electronic timecard system for CMU on Ruby on Rails framework and implemented the front-end. Iteratively designed wireframes on Flexbuilder, conducted user research, and produced and maintained an implementation plan.

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